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Costantino set to launch commercial

July 30, 2010

Providence mayoral candidate Steven M. Costantino is taping at least one television commercial today — presumably for broadcast in the relatively near future. Going on the air now is a bit of a mixed blessing: viewership is relatively low, but the only other candidate currently advertising on network TV is Moderate gubernatorial candidate Ken Block, so there’s a lot less competition for eyeballs than there will be down the road.

Costantino has a solid war chest, but he’s been competing for support with a fellow Federal Hill Democrat, John Lombardi. Rival Angel Taveras, meanwhile, has lined up a lot of endorsements, so there might not be a better time for Costantino to get on the air.

Costantino spokeswoman Jenn Bramley confirmed the taping, but wouldn’t comment on other questions, such as how many commercials are being made, its/their theme(s), the size of the campaign’s ad buy, etc.

The Lombardi campaign didn’t respond to an e-mail earlier this afternoon seeking details about its advertising plans.

Taveras’ campaign manager, Lauren Nocera, responded this way, via e-mail:

From the beginning, our campaign has believed in the power of new media and grassroots organizing to reach Providence voters with our message of creating jobs, strengthening schools, honest and ethical government and moving Providence forward.  The response has been amazing and for two consecutive quarters we have raised more money from the grassroots than our incumbent opponents.  We anticipate using television and Internet advertising to strengthen our relationship with voters, but will decline the opportunity to publicly layout our advertising strategy.

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