Hinckley’s ad: Both ends against the middle
When GOP Senate candidate Barry Hinckley came out with a video utilizing his five-year-old son, Hudson, it struck us as a creative approach for a candidate facing a rival with much deeper pockets.
An out-of-town media site then called
the spot a followup interview “the creepiest thing ever.”
Huffington Post carried this exchange:
Neil Cavuto:“What gave you the idea to use your son?”Barry Hinckley: “Well he’s been campaigning with me for a year. His sister and he both have. Every single weekend he’s out there. And he loves it. And he’s met, you know, hundreds of people across Rhode Island, actually thousands. He really enjoys it, he likes being part of the program. And I think he understands that it’s an important thing that we’re doing, and so, my campaign has always been based since the beginning on our children, my children, your children and the fact that we have way too much debt. So it just made sense that we cut a video with Hudson talking 5-year-old to 5-year-old about what the stakes are.”
Then, Greta van Susteren asked, “Am I right? Is this campaign ad the best ever?”
If nothing else, Hinckley’s ad has generated some broader buzz for the Republican candidate.